The most visible aspects of the Houston Livestock Show and Rodeo™ might occur at Reliant Park, but the Show’s educational impact extends throughout the Lone Star State. This is due in no small part to the efforts of the Area Go Texan Committee. Its more than 550 members combine their time and talents to promote Show activities in 60 counties outside the Show’s Houston Metropolitan Area and to provide scholarship opportunities to students residing in those counties.
In 1967, then-Show President Louis M. Pearce Jr. had an idea about involving more commercial cattle raisers in the expanding Houston Livestock Show and Rodeo™. He approached Lifetime Vice President J.D. Sartwelle Sr., son of one of the Show’s founders, and then-Show Assistant General Manager Don Jobes about ways of promoting top-quality cattle for the commercial cattle industry. Thus, the Range Bull and Heifer Committee was born.
Letters and comments should be sent to:
Marketing and Public Relations Division,
Houston Livestock Show and Rodeo™
P.O. Box 20070
Houston, Texas 77225-0070
