HOUSTON LIVESTOCK SHOW AND RODEO™

The Houston Livestock Show and Rodeo is a world-class educational and entertainment extravaganza that sets the world standard for the fair, event and festival industry. This charitable event draws international attention, record crowds and overwhelming support from the public and the volunteers who support it.

Corporate involvement with this event provides a tremendous opportunity to combine quality sports and entertainment impressions with the ultimate in cause marketing.

Reach, Association and Impact

A world-class entertainment and educational charity event.

Held annually at Reliant Park.

• Reliant Stadium
• Reliant Center
• Reliant Arena
• Reliant Astrodome

World’s largest Rodeo (20 performances).

(Each performance in Reliant Stadium includes rodeo, calf scramble, chuck wagon races, feature acts, indoor fireworks and a major concert)

2008 paid rodeo attendance: 1,206,547

World’s record rodeo attendance every year for the past 42 years.

World’s record attendance set in 2003: 1,215,913 spectators.

World’s richest regular season PRCA rodeo with a more than $1.4 million purse in 2009

World class concerts/shows that have included the best entertainers available in all categories of entertainment.

The Houston Livestock Show and Rodeo has hosted 325 entertainers and every type of superstar since Gene Autry first rode into the arena in 1942. Legends, and legends in the making — Elvis Presley, Johnny Cash, Selena, Garth Brooks, Alicia Keys, Roy Rogers, Bill Cosby, Ray Charles, Jimmy Buffett, Dolly Parton, Beyoncé, Kenny Chesney, Luther Vandross, George Strait, ZZ Top, Miley Cyrus, and so many more — RODEOHOUSTON™ entertainers comprise a list of who’s who in the industry.

Second largest fair or festival in North America.

• 2008 Attendance: 1,802,158  
• Record attendance in 2004: 1,890,174

World’s largest livestock competitions and horse shows with 29,046 entries.

World’s Championship Bar-B-Que Contest.

• Record Attendance in 2007: 190,913

National participation. Contestants, exhibitors (livestock, horse, educational and commercial) and ambassadors represent every U.S. state and all countries in Central and North America.

International guests from 84 countries registered in the Show’s international room. Guests came from countries such as Australia, Bahrain, China, England, France, Greece, Italy, Mexico, Paraguay, Qatar, Scotland, Tunisia and Venezuela.

A broad-based media event.

• National and international coverage.
• Nearly 2,000 media credentials issued each year.
• Numerous special media projects and documentaries are produced each year.
• North American satellite pay-per-view and free-view broadcasts are an annual occurrence
• Simultaneous Web casting through approved Web sites – ESPN360 and prorodeo.com.

Cause Marketing (an educational, entertainment charity event).

• One of the nation’s top scholarship programs.

The Houston Livestock Show and Rodeo’s educational commitment is $15.8 million annually. Since the Show’s beginning in 1932, the Houston Livestock Show and Rodeo has contributed more than $230 million to scholarships, research, endowments, calf scramble               participants, junior show exhibitors, the Rodeo Institute for Teacher Excellence™, School Art participants, and other educational and youth programs.

The Show is a Section 501(c)(3) charity that benefits youth, supports education, and facilitates better agricultural practices through exhibitions and presentation.

The junior livestock show ranks as one of the largest in the nation with more than 12,000 young 4-H and FFA exhibitors each year.

The Show holds the world’s record in every category of junior show auctions. The 2002 grand champion steer sold for $600,001.

World’s largest School Art Program with more than 300,000 students participating each year.

Other institutions that have benefited from grants and direct support of the Show include: 21 Texas colleges and universities, Houston Symphony Discovery Outreach Concert Series, Houston Area Research Center, Neuhaus Education Center, Houston Museum of Fine Arts, Alley Theatre Outreach Program and the Houston Community College Community Garden Program.

 

Sponsorships begin at $85,000. Contact Cathy Cundiff at 832.667.1200 or cundiff@rodeohouston.com for more information.