Direct Expenditures and Economic Impact
Although the financial impact of the Houston Livestock Show and Rodeo™ is felt by individuals and businesses directly involved with the organization, numerous other outlets throughout the city — as well as the entire globe — receive economic benefits from this massive event.
| Total Direct Expenditures in Houston Metro | $179,214,840 |
| Total “New Money” From Outside Houston Metro | $84,197,653 |
Economic impact of “new money” in Houston Metro |
$210,494,132 |
Economic impact of remaining expenditures |
$95,017,187 |
| (1.0 multiplier) | |
| New Money Impact and Remaining Expenditures | $305,511,319 |
| Import substitution effect (on remaining expenditures) | $38,570,734 |
| Total Estimated Economic Impact in the Houston Metro | $344,082,053 |
| Total Direct Expenditures Outside Houston Metro | $42,737,734 |
Note: All of the money spent outside the Metro was new to the areas of the expenditures. Because the “economic engines” of the various areas are unknown to the Show, no economic multiplier is applied. |
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| Total Direct Expenditures (world-wide) | $221,952,574 |
| Economic impact in Houston Metro | $344,082,053 |
| Direct expenditures outside the Houston Metro | $42,737,734 |
| Total World-wide Economic Impact | $386,819,787 |
| Total hotel/motel room nights in the Houston Metro | 204,082 |
| Total hotel/motel guest nights in the Houston Metro | 465,512 |
| Total guest/spectator/contestant/exhibitor meals | 1,970,289 |
Note: This economic data is extracted from actual records and data, estimated data, and assumed updates from previous economic impact studies conducted in 1974, 1980, 1986 and 1989. All baseline data is referenced to the extensive impact study conducted and analyzed in 1989. Because of the methodology, an error margin of +/- 7 percent is assumed. |
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